Regional Social Media & Influencer Lead

Description

There are THREE open roles:

1 based in Bogotá, Colombia

2 based in São Paulo, Brazil

Role Purpose

Lead the end-to-end regional social and influencer strategy, execution and optimisation for an spaa specificecific category (to be defined) , driving brand growth, cultural relevance and consumer engagement across social and creator ecosystems.

This role is accountable for managing Regional and priority Local “Jewel” social handles, delivering best-in-class always-on and campaign-based content, and ensuring influencer and creator activation is fully integrated, amplified and optimised within Connected Reach plans.

Acts as the regional centre of excellence for social and influencer marketing, elevating creative impact, community engagement and platform innovation across markets.

Key Responsibilities

Strategy & Planning