Deliver strong sales performance across products and services while improving market share, profitability and overall commercial execution.
Lead the regional sales team in executing market strategy across municipal, commercial, sports, residential, and other priority segments.
Define and direct specification strategy by building and strengthening relationships with Design Institutes, consultants, and other design influencers that shape project outcomes.
Ensure the team effectively converts specifications and project opportunities into profitable sales through disciplined pipeline and opportunity management.
Evaluate the distributor network on strategic fit, capability, performance, market coverage, and value contribution.
Propose distributor selection and channel design decisions to ensure the right partners are in place to support long-term regional growth.