Regional Marketing Specialist – Solutions & Regional Activation

Role Summary:

The Regional Marketing Specialist serves as the in-region expert for prioritized solutions and markets, translating global marketing strategy into impactful local execution. Acting as the bridge between Product Marketing, Global Marketing, Sales, and shared service teams, this role is responsible for driving regional demand generation activities, sales enablement, customer engagement, and event activations that accelerate business growth across Retail and Banking.

Key Responsibilities:

Solution & Market Expertise

• Serve as the regional subject matter expert (SME) for prioritized solutions, customer needs, market dynamics, and competitive trends.
• Partner with Product Marketing Managers (PMM) to provide regional insights that shape messaging, positioning, and go-to-market strategies.
• Ensure global priorities are effectively adapted to local market requirements and opportunities.
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