Job Description
Summary
The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.
Responsibilities
Team Leadership & Field Management
- Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
- Maintain consistent in-field engagement, including weekly time spent working alongside and coaching team members in the field, at events, and during trainings.
- Set clear performance expectations, provide coaching, and foster team development ...