Regional Category Manager (Product Marketing)

Razer

📍 Singapore, Singapore, Singapore

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Job Responsibilities :

GTM Strategy Development: Lead the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting In-depth market research, defining product positioning, and driving go-to-market readiness across all key markets.

Market Insights: Proactively monitor and analyze industry trends, competitor activities, and customer preferences across the AP region. Translate insights into actionable recommendations that influence product roadmap decisions and marketing strategies.

Product Lifecycle Management: Manage product lifecycle activities, including launch planning, tracking product performance, and end-of-life strategy.

Pricing Strategy: Lead pricing analysis and strategy development in collaboration with cross-functional teams.

Sales & Marketing Alignment: Drive alignment between sales and marketing teams on forecasting, campai...

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