Job Description
Responsibilities
- Drive product positioning, messaging, and value propositions across our portfolio
- Translate complex software and hardware capabilities into clear, compelling stories that drive adoption
- Plan and drive go-to-market strategies for new products and features
- Lead the development of product marketing assets and campaigns, working closely with internal teams and external agencies
- Support global product launches with aligned messaging and execution across regions
- Work closely with commercial teams and regional marketing to ensure consistency and impact across markets
- Enable Sales and partners with materials, training, and clear product narratives
- Build and maintain a strong understanding of customer needs, market trends, and competition
- Ensure consistency of product messaging across all channels and regions
- Continuously improve messaging, content, and campaigns based on insigh...