Roles and Responsibilities:
Campaign Operations & Execution
Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift. Lead Management & Lifecycle
Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns. Reporting & Analytics
Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.Provide actionable insights to the Marketing team bas...