Job Description
Responsibilities
- Develop and execute cohesive PR and social media strategies that align with client goals, brand voice, and campaign objectives
- Lead the strategic direction for PR and social media initiatives, ensuring integration across all marketing and communication efforts
- Manage reputation and crisis communication, monitoring brand sentiment and guiding proactive and reactive messaging to protect and enhance client reputation
- Ensure brand consistency across all social content, press materials, messaging, and audience touchpoints
- Collaborate closely with strategy, creative, and account teams to ensure cohesive storytelling and unified execution
- Build relationships with internal teams and external partners, supporting smooth workflows and strong alignment
- Drive audience growth, engagement, and community loyalty across key social platforms and relevant media outlets
- Use analytics tools to assess perfor...