PR Manager

Ikea

📍 Tianjin, Tianjin, China

Full time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Job Description

  • Job ID: 22893CN

  • Date posted: 12/06/2026

  • WHO YOU ARE

    1 Brand & Member Engagement
    - Experience designing CRM or membership campaigns
    - Familiar with private domain traffic (社群 / 小程序 / CRM tools)
    2 Social & Content Creativity
    - Strong portfolio of viral or high-engagement campaigns
    - Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
    - Ability to translate brand tone into localized content
    3 PR & Media Relations
    - Existing media/KOL/KOC network
    - Experience managing: Press releases/Media partnerships/ Influencer campaigns
    4 Event Execution
    - Delivered offline activations / store events / pop-ups
    - Strong vendor management skills
    5 Commercial Mindset
    - Links campaigns to traffic, conversion, and sales
    - Experience working with store ops / sales teams
    6 Reputation Management
    - Crisis handling experience, soci...
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