PR Executive (Influencer + Media Relations)

Zafify

📍 delhi, india, India

Full-time Other-General

Job Description

Location: Delhi (In-office)

Salary Range: ₹3–5 LPA

About the Role

We are looking for a PR Executive with strong media and influencer network capabilities, particularly within the F&B and lifestyle space. This role will manage campaigns end-to-end, including media outreach and influencer collaborations.

Key Responsibilities

  • Build and maintain relationships with media, journalists, and influencers in F&B and lifestyle segments
  • Execute PR campaigns including press releases, media pitching, and coverage tracking
  • Manage influencer marketing campaigns end-to-end (paid + barter)
  • Coordinate with creators, negotiate deliverables, and ensure timely execution
  • Assist in planning and executing events, launches, and brand activations
  • Track and report campaign performance and coverage
  • Work closely with internal teams to ensure brand a...
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