Job Description
Specific Duties
- Serve as a strategic resource for account, creative, and brand teams on smaller/mid-level brand assignments.
- Co-lead the strategy development process with the Planning/Strategy Head.
- Assist in generating insights for potential and existing projects.
- Support new business opportunities.
- Maintain a strong grasp of market knowledge, brand mechanisms, need states, and audience attitudes, preferences, and motivators.
- Develop skills in identifying client issues and business problems.
- Enhance skills in communications and integrated planning.
- Participate in internal and external strategic planning meetings.
- Conduct workshops and strategic working sessions with clients and internal teams.
- Engage in brainstorming sessions with the creative team.
Research Responsibilities
- Understand and apply qualitative and quantitative research methods, i...