PH Advertising Team Leader

Annolas Inc

📍 taguig, national capital region, Philippines

Full-time Other-General

Job Description

Job Description:

1. Lead and manage the company's overall digital advertising strategy, execution, and optimization to achieve Registration, KYC, FTD, and ROI targets.

2. Manage advertising campaigns across major platforms including Meta (Facebook), TikTok, Google Ads, and X (Twitter).

3. Oversee budget allocation, audience targeting, creative testing, and campaign performance optimization.

4. Implement and manage tracking systems including Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and Google Analytics (GA4) to ensure accurate data attribution.

5. Monitor account performance, policy compliance, and risk control to maintain stable advertising operations.

6. Build, train, and manage the advertising team, establish SOPs, and drive team performance.

7. Analyze campaign data and provide strategic recommendations for continuous growth and optimization.

8. Conduct market research and develop acquisition strategies tailored ...
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