Performance Marketing Specialist

Role Summary:

Growth Fusion is seeking dynamic professionals with a strong passion for media buying and performance-driven marketing. Ideal candidates will have a proven ability to plan, execute, and optimize lead generation campaigns across social media and native advertising platforms. These roles involve end-to-end campaign ownership, deep audience research, cross-functional collaboration, and a strong focus on performance analytics and growth.

Key Responsibilities:

• Strategically plan, launch, and manage lead generation campaigns across platforms such as Facebook, TikTok, Taboola, and Outbrain.
• Use advanced tracking and attribution tools like Everflow, Voluum, and RedTrack to monitor, analyze, and optimize campaign performance.
• Conduct detailed market research and audience segmentation to ensure accurate targeting and high-quality lead acquisition.
• Continuously analyze performance metrics and KPIs t...