Job Description
About the Role
We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.
We're looking for a Performance Marketing Manager who lives at the intersection of paid media and AI-powered execution. You won't just manage ad campaigns , you'll build an AI-augmented acquisition and activation engine that scales across 6 ad platforms, 3 programs, and multiple MENA markets simultaneously.
This role also owns activation and retention (email/WhatsApp nurture) , you're responsible for turning signups into active learners who complete learning paths, not just driving top-of-funnel volume.
Key Responsibilities
Paid Acquisition (6 Platforms × 3 Markets)
• Own end-to-end paid media strategy and execution across Meta, Google, YouTube...
We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.
We're looking for a Performance Marketing Manager who lives at the intersection of paid media and AI-powered execution. You won't just manage ad campaigns , you'll build an AI-augmented acquisition and activation engine that scales across 6 ad platforms, 3 programs, and multiple MENA markets simultaneously.
This role also owns activation and retention (email/WhatsApp nurture) , you're responsible for turning signups into active learners who complete learning paths, not just driving top-of-funnel volume.
Key Responsibilities
Paid Acquisition (6 Platforms × 3 Markets)
• Own end-to-end paid media strategy and execution across Meta, Google, YouTube...