Performance Marketing Lead

Outwrk

📍 Karnal, Haryana, India

Full-time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Performance Marketing LeadLocation:BengaluruType:Full-time, in-officeReports to:FoundersCompensation:Above market + ESOPsAbout usBengaluru-based startup building a portfolio of multi-million-download apps leveraging AI, with a small super-smart technical team. Backed by Blume Ventures and others. Profitable, and entering hyperscale.What you'll do- Own end-to-end paid UA strategy across Meta, Google UAC, and emerging channels for 3+ apps - Drive the trial-to-subscription funnel (UPI AutoPay-led monetization) - Set up creative testing pipelines, attribution, and MMP workflows (AppsFlyer / Adjust / Branch) - Partner with creative and UGC teams to ship 50+ ad variants a week - Build cohort-level ROAS models and own the spend P&L - Scale spend into 8-figure monthly budgets without breaking unit economicsYou're a fit if- 3 to 4 years scaling paid UA at a consumer app in India. Ideally Seekho, EloElo, ShareChat, Frnd, Kuku FM, Pratilipi, Stage, Chingari, Josh or similar - Personally managed m...
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