Job Description
Role Summary:
Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai.
Key Responsibilities:
- Campaign Execution & Optimization
- Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads)
- Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management
- Ensure daily lead flow meets targets per location
- Improve lead quality (not just quantity)
- Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling
- Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai)
- Customize messaging based on audience and budget A/B Testing & Experimentation
- Test creatives, copy, audiences, and landing pages <...