Job Description
We are looking for a hands-on, detail-oriented, and data-driven Performance Marketing Associate to play a crucial role in supporting digital media execution across various platforms such as Lazada, Shopee, TikTok and META. He/she will work closely with Senior Performance Marketing Associate and Manager to create, implement and optimize media buys that will help the Commercial team to meet revenue targets
To succeed in this role, you must possess a strong understanding of media strategies and performance analytics.
Responsibilities:
- Primary PIC for on-time Media buy executions, following media planning and strategy guidelines from Performance Marketing Manager.
- Provide media buy results to assist Performance Marketing Specialists and Managers in crafting media plans & reports for both external and internal stakeholders.
- Undertakes research on media buy industry trends, competitor analysis & audience preferences.
- Main P...