Performance Marketing Associate (Altura)

Summary Of Position: We are looking for a data-driven and results-oriented Performance Marketing Associate to support the planning, execution, and optimization of digital marketing campaigns across various paid media channels such as Meta, Tiktok, Lazada, and Shopee. The idóneo candidate has a strong analytical mindset, understands digital advertising platforms, and is passionate about driving measurable business growth through performance marketing.

Key Responsibilities

• Assist in the planning, execution, and optimization of paid advertising campaigns across platforms such as Meta, Lazada/Shopee, TikTok, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve key metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
• Conduct keyword research, audience targeting, competitor analysis, and market research.
• Prepare regular performance reports and dashboards, highlighting insights, ...