Performance marketing analyst

Role-Performance marketing analyst

Exp-3 to 5 Years

Location-Chennai

Responsibilities:

Paid Media Execution

• Own campaign architecture across Google Search, Display, Performance Max, YouTube pre-roll, Meta (Feed, Reels, Lead Ads), and (Sponsored Content, Message Ads, Lead Gen Forms)
• Build campaigns from the ground up: keyword research, match type strategy, audience layering, bid logic, and budget pacing
• Run separate strategies for different verticals; a fintech software buyer and an eLearning buyer behave differently online and campaigns need to reflect that
• Manage retargeting sequences across the funnel with distinct messaging for cold audiences, warm audiences, and high-intent visitors

Budget and Bid Management

• Manage monthly budgets across platforms, allocated by vertical and campaign obj...