Performance Marketer (Salary up to 7.20LPA)
UPILA
📍 kolhapur, kolhapur, India
Job Description
Sr Performance Marketer – B2B & B2C Lead Generation
About the Role
We're looking for a Sr PPC Analyst (B2B & B2C Lead Generation) who can drive scalable lead acquisition through performance marketing, funnel optimisation, CRM-led nurturing, and growth experimentation. This role sits at the intersection of acquisition, conversion, lead quality, and pipeline growth, working closely with performance, sales, CRM, creative, and strategy teams.
You will own measurable growth outcomes across B2B and B2C lead funnels — including lead generation, qualified leads, appointment bookings, conversion efficiency, and pipeline contribution — and not just campaign execution.
Key Responsibilities
Performance & Lead Acquisition
● Plan, execute, and optimise paid campaigns across Meta, Google Search, Display, YouTube, LinkedIn, and other relevant channels.
● Drive scalable lead acquisition across B2B and B2C while maintaining lead q...