Job Description
Paid Social Media Buyer (Cape Town, Remote) The Role
We are looking for a Paid Social Media Buyer to plan, build, and optimise campaigns across a portfolio of client accounts. You will be responsible for the day-to-day management of campaigns, from setup and launch through to ongoing optimisation, with ownership of performance against key efficiency and growth targets.
This is a hands-on, results-driven role where you will manage advertising budgets, optimise campaign performance, and work closely with creative teams to test and improve creative assets. Success in this role requires a strong understanding of how media buying and creative work together to drive performance.
Key Responsibilities Plan, build, and launch paid social campaigns across Meta and other advertising platforms. Manage campaign budgets and optimise performance against ROAS, CPA, and efficiency targets. Optimise campaigns through audience targeting, bidding strategies, placements, campaign structur...