Paid Media Specialist

Paid Media Specialist

We're looking for a Paid Media Specialist to lead day-to-day execution of paid media campaigns for our client portfolio - primarily dental practices. You'll own performance across paid search and paid social, with visibility into email and other digital channels, translating campaign data into insights that drive real business outcomes for our clients.

Key Responsibilities

● Execute and optimize paid search campaigns across multiple client accounts:

keyword research, bid management, budget pacing, ad copy testing, and

ongoing performance monitoring

● Set up, QA, and refine campaigns across paid search, paid social, email, and

other performance channels, ensuring every campaign is aligned to defined

conversion KPIs

● Track performance against key metrics (ROI, ROAS, CPA, conversion volume,

efficiency trends) and proactively surface insights and opt...