- Execute and update paid media campaigns across multiple advertising platforms.
- Manage ads, audience targeting, extensions, and creative assets.
- Coordinate campaign launches, pauses, updates, and promotional activities.
- Write and update advertising copy, including headlines, descriptions, and keywords.
- Collaborate with creative teams to ensure timely delivery of campaign assets.
- Implement A/B tests and optimization initiatives to improve performance.
- Perform daily account health checks and campaign monitoring.
- Ensure accurate tracking implementation, including pixels, events, UTM parameters, and tagging.
- Troubleshoot and resolve platform issues, disapprovals, and technical errors.
- Maintain high execution standards by following internal processes and best practices.
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