Paid Media Lead - Programmatic
I
Insight Global
📍 Los Angeles, CA, United States
Job Description
Job Description
The Paid Media Lead (Programmatic) owns our client’s programmatic video and display investment across Amazon
DSP and Google/YouTube — planning, running, and optimizing the Streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video.
You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing,
creative rotation, and the measurement that proves it worked — brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on. Search and Shopping sit with the Paid Media Lead (Retail & Search); paid social sits with the Paid Media Lead (Social).
Th...
The Paid Media Lead (Programmatic) owns our client’s programmatic video and display investment across Amazon
DSP and Google/YouTube — planning, running, and optimizing the Streaming TV, online video, and display programs that build awareness, generate demand, and re-engage buyers up and down the funnel. This is a hands-on technical leadership role at the center of how the brand shows up in premium video.
You will own programmatic strategy and execution end to end: audience and inventory strategy, bidding and pacing,
creative rotation, and the measurement that proves it worked — brand lift, AMC, and view-through, not just platform engagement. Your job is to keep programs on-pace and on-strategy, direct agency partners as an extension of the team, and turn upper-funnel signal into decisions the rest of Paid Media can act on. Search and Shopping sit with the Paid Media Lead (Retail & Search); paid social sits with the Paid Media Lead (Social).
Th...