Paid Media Analyst

Insight Global is looking for a Paid Media Analyst to partner closely with paid media and performance marketing teams to evaluate campaign performance across paid search, paid social, and other digital channels. This role focuses on analyzing spend efficiency, revenue impact, and key performance drivers to inform budget allocation and optimization decisions, while building and maintaining dashboards and visualizations that clearly communicate trends, insights, and recommendations. The analyst will design and run A/B tests and marketing experiments, perform deep‑dive and ad‑hoc analyses to explain why campaigns are over‑ or under‑performing, and translate complex marketing and sales data into clear, actionable insights for marketers and leadership. This position is hands‑on with data—debugging issues, validating results, and improving data reliability—while regularly reading out results, recommending optimizations, and supporting faster iteration and execution across teams.