Job Description
What You Will Do
Campaign Management & Execution
- Build, manage and optimise paid campaigns across a portfolio of TikTok Shop brands day-to-day
- Work across the full suite of TikTok ad formats
- Set up campaign structures, bidding strategies and budget pacing to maximise efficiency
- Launch campaigns accurately and on time, aligned to trading calendars and client priorities
- Monitor spend and performance daily - catching issues early and acting quickly
Performance Optimisation
- Own ongoing campaign optimisation across your portfolio - bids, budgets, audiences, creatives and placements
- Identify what is working and scale it; identify what is not and fix it or cut it
- Run structured A/B tests across creative, audiences and campaign structures
- Continuously improve ROAS, CPA and GMV contribution across accounts