Paid Ads Specialist

Robert Half The Creative Group

📍 Charlotte, NC, United States

Full-time other-general

Job Description

Description
The Paid Ads Specialist manages digital advertising campaigns to drive qualified traffic, conversions, and revenue growth across paid search and social platforms.

Key Responsibilities:

+ Plan, launch, and optimize campaigns on Google Ads, Meta, LinkedIn, etc.

+ Conduct keyword research and audience targeting

+ Monitor budgets and adjust bids for performance

+ A/B test ad creatives and landing pages

+ Analyze campaign data and report on ROI


Requirements

+ 2–4+ years of paid media experience

+ Google Ads and/or Meta certifications preferred

+ Strong analytical skills and experience with Google Analytics

+ Experience managing campaign budgets

+ Knowledge of conversion tracking and attribution models

Innovation starts with people.®
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