Job Description
we are looking for a Functional Analyst in Mexico with Oracle Eloqua - B2B marketing automation platform designed for complex campaign orchestration, lead management, and multi-channel targeting (email, SMS, web, display).
- Set up and manage Eloqua email defaults, email templates, landing pages, and subscription management options.
- Build, test, and launch automated marketing campaigns, email marketing campaigns, and program workflows.
- Develop and maintain target audience segments, manage contact data imports/exports, and ensure data hygiene within the database.
- Create, analyze, and distribute Eloqua standard and custom reports (e.g., campaign performance, email click-through rates).
- Manage user accounts, permissions, and security settings within the system.
- Provide recommendations on Eloqua adoption, IP warming for email deliverability, and best practices to improve ROI.
- Create functional specificatio...