MMM Analytics Lead: Drive Marketing Impact
L
Link-Worldwide
📍 distrito federal, distrito federal, Mexico
Job Description
Link-Worldwide is seeking an Advanced Analytics Manager in Mexico City to lead sophisticated measurement and modeling initiatives for leading brands. You'll work at the intersection of analytics and business strategy, using methodologies such as Marketing Mix Modeling (MMM) to generate actionable insights.
The ideal candidate has a strong background in statistics and data science, proficient in R and Advanced Excel. You will be driving data-informed decision-making and evaluating marketing effectiveness.
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