Job Description
About the Role We are hiring a Meta Ads Expert with experience in managing international ad accounts for both service-based and e-commerce projects. Familiarity with AI tools for campaign optimisation is mandatory.
Key Responsibilities Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
Conduct account audits and provide actionable insights for ongoing optimisation.
Collaborate with design and content teams to develop high-performing ad creatives.
Prepare regular performance reports a...
Key Responsibilities Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
Conduct account audits and provide actionable insights for ongoing optimisation.
Collaborate with design and content teams to develop high-performing ad creatives.
Prepare regular performance reports a...