Media Technology & Data Strategy Lead (all genders)
P
Publicis Groupe
📍 Hamburg, Germany, Germany
Job Description
**Unternehmensbeschreibung**
Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.
**Stellenbeschreibung**
The **Media Technology & Data Strategy Lead (all genders)** is responsible for defining and evolving Beiersdorf's media technology, audience and data capabilities. The role owns the strategic roadmap for media technology, connected identity, audience intelligence and data enablement ensuring global teams are equipped with the tools, processes and capabilities required for modern marketing.
A key responsibility is driving the adoption, governance and evolution of GrowthOS as Beiersdorf's core media technology platform, ensu...
Publicis One Unlimited is a bespoke agency built for Beiersdorf as their global creative, media and data partner. We cover four regions (North America, Europe, Emerging Markets, and North East Asia) and serve over 120 markets. Our mission is to deliver a Global and Connected Agency model, embracing a digital-first approach fuelled by data and cutting-edge technology.
**Stellenbeschreibung**
The **Media Technology & Data Strategy Lead (all genders)** is responsible for defining and evolving Beiersdorf's media technology, audience and data capabilities. The role owns the strategic roadmap for media technology, connected identity, audience intelligence and data enablement ensuring global teams are equipped with the tools, processes and capabilities required for modern marketing.
A key responsibility is driving the adoption, governance and evolution of GrowthOS as Beiersdorf's core media technology platform, ensu...