Media Strategy Manager

Bill Alexander Ford Lincoln

📍 Sonora, California, United States

Full-time other-general

Job Description

We are seeking a results-driven Media Strategy Manager to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI.

The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement.

Key Responsibilities

  • Develop and execute comprehensive media strategies aligned with business and marketing objectives
  • Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print)
  • Analyze audience insights, market trends, and competitive landscapes to inform strategy
  • Collaborate with internal teams (creative, marketing, analytics) and external media agencies
  • Oversee media budgets, allocati...
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