Media Strategist Performance Lead

Media Strategist & Performance Lead (Primary Role)

Position Overview

The Media Strategist & Performance Lead is responsible for media strategy, performance accountability, and ROI outcomes across all paid digital campaigns. This role owns planning, channel strategy, performance direction, and reporting insights, while guiding execution through the Media Specialist.

Key Responsibilities

• Strategy & Planning: Develop and own multi‑channel paid media strategies (social, search, display, video). Define campaign objectives, KPIs, audience strategy, and budget allocation. Translate business goals into measurable media plans.
• Performance & Optimisation Direction: Own overall performance outcomes, ROI, and efficiency. Analyse performance data and define optimisation strategies. Make strategic decisions on scaling, pausing, or reallocating spend.
• Tracking & Measurement: Oversee pixel implementation, event tracking, and conversio...