Job Description
- Permanent, full-time position
- Join a cohesive and supportive team
- Melbourne based
About the role
The Marketing Strategy Lead plays a key role in shaping insight-led marketing strategies and bringing our customer value propositions to life across Cbus’ member, employer and industry segments.
Reporting to the Senior Manager, Marketing Strategy & Planning, this role translates data-driven insights into clear, actionable plans that enable effective go-to-market execution. Working collaboratively with brand, acquisition, lifecycle, digital and content teams, the role ensures segmented messaging and integrated omni-channel campaigns are aligned to drive growth.
Key Responsibilities
- Develop and refine customer value propositions across key segments, translating insights into strategies that drive member and employer growth
- Turn research, behavioural data and market i...