Marketing Strategist

Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.
• Plan and manage integrated marketing campaigns across digital and selected offline channels.
• Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.
• Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.
• Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend ...