Marketing Specialist

Responsibilities:

• Plan, develop, and optimize engaging content (posts, videos, stories) for Facebook, Instagram, and TikTok, ensuring alignment with brand voice and marketing objectives.
• Oversee daily management of social media channels, including scheduling, monitoring, and engaging with the audience.
• Strategize and implement paid social media campaigns (Meta Ads, TikTok Ads), handling budget allocation, targeting, A/B testing, and performance tracking.
• Work closely with the graphic designer to deliver high-quality visuals and compelling copy.
• Track and analyze KPIs (engagement, CTR, conversions) using tools like Meta Business Suite, Google Analytics, or similar, and provide actionable insights.
• Stay up to date with platform algorithm changes, emerging trends, and competitor activities to propose innovative strategies.
• Contribute to influencer marketing efforts and support cross-functional campaign initiatives. ...