Marketing Specialist, Digital - Social Media & Community Engagement

Role Impact

The Marketing Specialist, Digital brings experience and passion to lead and build our digital channels, connecting with customers daily through relevant, engaging content and communications. As part of the digital team, this role manages digital campaigns and develops strategy across all properties.

You will plan, test, and optimize digital channels, formats, and content to improve performance KPIs.

What you will deliver

• Gather data on consumer and channel insights, competitive analysis, and innovation ideas to inform and build strategy on digital platforms.
• Solicit property‑specific content, incorporate MarCom reviews, and optimize execution on digital channels in collaboration with Experience and Delivery.
• Brief MarCom and Design on digital creative needs and ensure assets are optimized.
• Execute a data‑driven, test‑and‑learn approach across all digital platforms. ...