Marketing Specialist B2B - Cairo, Egypt

We are looking for a results-driven B2B Marketing Specialist with proven experience generating qualified leads for IT services companies. This role is focused on building a predictable pipeline of business opportunities across the MENA region by targeting technology decision-makers such as CTOs, IT Directors, CIOs, CISOs, and Procurement Managers.

The ideal candidate understands how to combine outbound and inbound marketing strategies to generate measurable business opportunities—not just website traffic or social media engagement.

Key Responsibilities

• Develop and execute B2B lead generation strategies for IT services.
• Build targeted campaigns aimed at enterprise decision-makers across the MENA region.
• Generate Marketing Qualified Leads (MQLs) and support their conversion into Sales Qualified Leads (SQLs).
• Plan and manage multi-channel campaigns using LinkedIn, email marketing, webinars, content market...