Job Description
Key Responsibilities
+ Execute digital marketing campaigns across email, social media, landing pages, and content marketing channels.
+ Build, QA, and deploy email campaigns using templates and HTML.
+ Manage audience segmentation, targeting, and customer lifecycle marketing programs (acquisition, lead nurturing, retention, loyalty, and re-engagement).
+ Maintain campaign calendars and coordinate creative assets with cross-functional teams.
+ Design and analyze A/B and multivariate tests to optimize campaign performance.
+ Monitor and report on key performance metrics, including website traffic, engagement, conversion rates, deliverability, and campaign ROI.
+ Support SEO and SEM initiatives, including keyword research, on-page optimization, paid search campaigns, and performance tracking.
+ Create and optimize digital content, including social media posts, blogs, landing pages, and marketing assets.
+ Lev...
+ Execute digital marketing campaigns across email, social media, landing pages, and content marketing channels.
+ Build, QA, and deploy email campaigns using templates and HTML.
+ Manage audience segmentation, targeting, and customer lifecycle marketing programs (acquisition, lead nurturing, retention, loyalty, and re-engagement).
+ Maintain campaign calendars and coordinate creative assets with cross-functional teams.
+ Design and analyze A/B and multivariate tests to optimize campaign performance.
+ Monitor and report on key performance metrics, including website traffic, engagement, conversion rates, deliverability, and campaign ROI.
+ Support SEO and SEM initiatives, including keyword research, on-page optimization, paid search campaigns, and performance tracking.
+ Create and optimize digital content, including social media posts, blogs, landing pages, and marketing assets.
+ Lev...