Marketing Performance Analyst in Mont-Royal
T
TEKsystems
📍 mount royal, montreal (administrative region), Canada
Job Description
Join the team in Mont-Royal as a Marketing Performance Analyst focusing on advertising efficiency. This hybrid role combines media performance analysis and insights delivery to impact strategic marketing decisions.
This contract position requires expertise in evaluating paid media and designing tests to assess marketing strategies. You will analyze traffic sources and optimize channels while collaborating with media teams, without directly executing campaigns. Your work will guide budget allocations, supported by infrastructure improvement and in-house MMM framework contributions.
Key Responsibilities:
• Evaluate paid media performance and advertising efficiency
• Design and run incrementality tests for analysis
• Support and improve in-house marketing mix modeling
• Conduct deep-dive analysis of traffic sources
• Collaborate with paid media teams to optimize strategies
Requirements:
• Experience with BigQuery and Snowflake data tools
• Strong background i...
This contract position requires expertise in evaluating paid media and designing tests to assess marketing strategies. You will analyze traffic sources and optimize channels while collaborating with media teams, without directly executing campaigns. Your work will guide budget allocations, supported by infrastructure improvement and in-house MMM framework contributions.
Key Responsibilities:
• Evaluate paid media performance and advertising efficiency
• Design and run incrementality tests for analysis
• Support and improve in-house marketing mix modeling
• Conduct deep-dive analysis of traffic sources
• Collaborate with paid media teams to optimize strategies
Requirements:
• Experience with BigQuery and Snowflake data tools
• Strong background i...