Marketing Ops Manager (Madrid)

Papaya Integral is a rapidly growing, award‑winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier‑one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

Responsibilities

• Own Papaya’s inbound marketing automation end‑to‑end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meeting
• Own the lead‑to‑meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve them
• Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enric...