Marketing Manager

International Financial Group

📍 Toronto, Ontario, Canada

Contract Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

Our client, a leading Financial Institution, is seeking a Marketing Manager to drive digital marketing strategy and execution across multiple business lines. This role is responsible for managing end-to-end paid media campaigns, delivering data-driven insights, and optimizing performance across digital channels. The position involves collaborating with cross-functional teams, agencies, and stakeholders to align campaigns with business objectives, while leveraging analytics to enhance marketing effectiveness.


Responsibilities include the following; 

  • Execute and manage Paid Media campaigns including strategy, setup, targeting, ad trafficking, testing, and reporting
  • Optimize campaign performance using data insights, KPIs, and digital media best practices
  • Collaborate with internal teams and external agencies to ensure seamless campaign execution
  • Analyze campaign performance and provide actionable recommendations to improve results
    ...
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