Marketing Manager

Abbott

📍 Shanghai, China, China

Full-time other-general

Job Description

**Job Weighting%**

**Main Responsibilities**

40-Management of marketing development of Therapeutical Area (TA) product portfolios

30-Management of Therapeutical Area (TA) marketing team

30-Close/effective cooperation with Sales team and cross functional team for effective promotion and implementation of the marketing strategies

Major Responsibilities/Activities:

**_Management of marketing development of TA product portfolios_**

+ Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace and translate marketing strategies into day-to-day marketing tactics for sales force promotion execution
+ Integrate launch readiness plan and launch plan
+ Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years
+ Establish solid KOLs rel...
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