Job Description
Key Responsibilities
Develop and implement the company's overall marketing strategy for sports betting, horse racing, lottery and casino
Design multi-channel marketing campaigns targeting customer acquisition, conversion, reactivation, and retention
Leverage data and analytics to optimize campaigns, increase ROI, and improve customer lifetime value
Drive customer acquisition through targeted campaigns using PPC, SEO/SEM, social media, influencer partnerships, affiliates, programmatic advertising
Build and manage loyalty and retention programs
Develop personalized and segmented marketing strategies
Build and manage customer journeys
Lead efforts to enhance brand visibility, reputation, and market positioning
Manage the overall branding strategy acr...