Marketing Manager Sandton

Role Overview

The role of the Marketing and CRM Manager is to drive and support the awareness of the Toyota Financial Services brand and products through various marketing initiatives. Develop and drive the Customer Relationship Management (CRM) strategy through our dealer network and, internally by ensuring a seamless digital customer experience.

Working closely with all divisions within Toyota Financial Services, Toyota South Africa Marketing as well as the Toyota, Lexus and Hino Dealer networks, to support new and used vehicle sales, market share, finance and insurance penetrations through conquest and retention strategies.

Drive customer retention and lead management nationally within the Toyota, Lexus and Hino Dealer networks and steer the various setting up, roll-out, integration and maintenance of associated retention management projects, programmes and the enhancement of retention management systems.

Duties & Responsibilities

To drive a...