Marketing Manager

Watsons Philippines

📍 pasay, national capital region, Philippines

Full-time Retail

Job Description

Our Marketing Manager i s mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands.


This role focuses on


  • Building awareness and brand love for Watsons Own brand across different health and beauty categories.
  • Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales)
  • Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints: Advertising (In-store, Digital, Mobile, Traditional), Member Communications, Public Relations (PR) Activations, Local Marketing, Partnerships
  • Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs
  • Driving a strong social media presence and engagement for Watsons Own Brand and Exclusives throu...
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