Marketing Manager - Media
Bass Pro Shops
📍 Lake Spring, Missouri, United States
Job Description
POSITION SUMMARY:
The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization’s media investments.
ESSENTIAL FUNCTIONS:
Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV's on opportunistic proposals
Present plans to organization and lead strategic planning initiatives
Interact with buying groups (agencies) and ensure that buying implemen...