Job Description
JOB DESCRIPTION
Position: Marketing Manager
Location: Douala, Cameroon
Industry: Tobacco / FMCG
Job Summary
The Marketing Manager is responsible for developing and executing marketing strategies to build brands, launch new products, and drive market share growth in Cameroon. The candidate must have deep knowledge of the FMCG and distribution as well as the local Cameroonian market.
Key Responsibilities
Develop and implement brand strategies to build and strengthen brand portfolio in Cameroon
- Lead the end-to-end launch of new products, from concept to market introduction
- Define brand positioning, identity, and messaging for all products
- Monitor brand health and equity, implementing corrective actions as needed
- Develop and execute annual m...