Marketing Manager, Consumer

Overview

This role is based at Menara Skymind. The Marketing Manager supports Consumer and Client Operations on a 12-month maternity cover contract. The role is responsible for devising and delivering strategic campaign activity for Omdia, the Intelligence and Advisory brand of Informa TechTarget, with a primary focus on driving revenue growth through compelling content campaigns, audience engagement, and generating leads and event attendees.

Responsibilities

• Develop and execute year-round marketing campaigns aligned to overall business goals and market-segment objectives.
• Ideate, execute, and manage integrated marketing, communications, and demand/lead generation campaigns via web, digital advertising, paid media, media partnerships, email, social media, and other tactics.
• Own the development and delivery of free and paid event campaigns.
• Build insight-based campaigns that rely on strong content themes to showcase the divi...