Marketing Manager

UCAS

📍 Cheltenham, England, United Kingdom

Full Time Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Job Description

About the role


This post holder takes responsibility for leading on the marketing for one of UCAS key customer segments. From go to market and product launch to determining positioning, brand, competitive analysis, features and USPs, lead generation and customer success activities, you will be the champion for your product category or audience segment and help grow its customer base and meet revenue targets. This means you work with a cross-functional team across Sales, Product, Operations and more, taking responsibility for the marketing strategy from beginning to end.

Key accountabilities:

  • Developing and managing the marketing strategy
  • Working closely with sales and product teams to identify opportunities to drive value for customers and grow your customer segment
  • Develop a well-structured B2B sales funnel, continually optimizing and refining the UCAS sales process.
  • Define and lead on the development of the UCAS ...
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